Dove – Washing Away Dirt, Oil and Skin Tone – Yay

You remember Dove. The beauty brand that brought us the “love yourself as you are” ads like these:

Look how much fun it is to hang out in your undies with your multicultural best gal pals!!!

 

They also brought us this “don’t fall for the beauty myth” video:

Apparently, though, they still want to remind us that while you maybe okay with your off-model freckled self, freckles better be able to show up.

In this ad, the soap promises users “visibly more beautiful skin” and shows before and after pictures. Do note the women that the words “before” and “after” are over.


It’s this kind of subtle and not-at-all-a-point-of-concern-for-dove’s-well-paid-marketing-team messaging that I rely on to remind myself why I’m trying to hard to escape my ethnicity. Thanks, Dove. I can only hope the soap works as well at this ad says. Fingers crossed!!

 

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5 comments

  1. WOW…

    you missed the other visual cue, that the woman on the left is slightly fuller in figure than the woman on the right… further pushing a much more happily ever after if you use this product…

    seriously tho. they market this product to white women so it is what it is…

  2. This was funny. Your humor is subtle, your blog post can be disturbing for those who want to categorize people but nonetheless your intellect is above average. Do whatever it takes to reach your agenda, goal and objective.

  3. that picture is crazy.

    i was raised in the “inner-city” but i wouldn’t consider myself an oreo. I found it to be a little hurtful when i was called “the whitest black guy i know” by an asian friend in my ap physics c class a few years back, but i understood where it was coming from. I just wasn’t a “hood” black guy. People’s perception of what “black” is needs to be less narrow.

  4. Hi are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you need any html coding knowledge to make your own blog?
    Any help would be greatly appreciated!

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