cultures in advertising

Dove – Washing Away Dirt, Oil and Skin Tone – Yay

You remember Dove. The beauty brand that brought us the “love yourself as you are” ads like these:

Look how much fun it is to hang out in your undies with your multicultural best gal pals!!!


They also brought us this “don’t fall for the beauty myth” video:

Apparently, though, they still want to remind us that while you maybe okay with your off-model freckled self, freckles better be able to show up.

In this ad, the soap promises users “visibly more beautiful skin” and shows before and after pictures. Do note the women that the words “before” and “after” are over.

It’s this kind of subtle and not-at-all-a-point-of-concern-for-dove’s-well-paid-marketing-team messaging that I rely on to remind myself why I’m trying to hard to escape my ethnicity. Thanks, Dove. I can only hope the soap works as well at this ad says. Fingers crossed!!


Coconuts – Pick Verizon for Coverage in Spainexico

Here’s an ad that Coconuts should enjoy. Nevermind that Mariachi and Sombreros are distinctly Mexican in origin, according to Verizon, they come from Spain. Also never mind that there are gorgeous landmarks, bustling city centers and lush natural areas with which to illustrate the country Spain, much better to boil a country down to stereotypes that keep the Coconut population booming.

Wouldn't you rather go here, to Verizon's Spain than.... "actual" Spain?

That second “Spain” doesn’t even look like they could make a decent taco!