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Crack and AIDS Didn’t Work

…so now they’re trying to kill us off with Type 2 diabetes.

bg_adsYes, food giant McDonald’s has taken on the plight of the person of color and is proving their commitment to the race with a huge web campaign. With rotating banner ads touting basketball, gospel music, Essence Magazine and food that has been “southern fried,” Ray Kroc’s legacy is apparently, keeping it real.

But since nothing will make a person of color hate themselves more than having this website dedicated to them, Oreo numbers should be up in no time. I will ready the coronation boots and see you in Vermont!

And don’t think they missed the chance to show us the truth and remind us what we are all striving for. Check out this list of work opportunities with the company. Notice that only the person sans color is capable of going “beyond management.” It’s moments like this that keep the goal in mind keep our hope alive.

And they love Asians, too! I’ll let you find where they teach users to say “Let’s go do some karaoke.”

Is This Your Race Card?

BP-FrogAceI made good use of my AMA card (that’s Academy of Magical Arts in case you were wondering) and spent the evening being dazzled at Los Angeles’s Magic Castle–the Hollywood hub for all things great in the world of illusion. I learned two things on this outing.

1. When a grand illusion is augmented by a little card producing, the result is…excuse the pun, magical.

And as a bonus to the cause:

2. People of color do not go to magic shows.

Maybe it’s because historically, POC do not appreciate being tricked by white people.

But a little playful trickery in life is necessary. Without it, we wouldn’t have a political system or effective advertising.

Besides that, the whole Oreo lifestyle relies on sleight of hand, clever distraction and a well-placed trompe-l’œil. How else can we convince the world we are something that we are not?

So pull up a chair in your personal parlor of prestidigitation and get ready to say the magic words as you watch your perceived identity and their lowered expectations…disappear!