Hard work ethic, check.

Solid business plan with proven track record, check.

Popular franchise with more than 400 locations in 16 countries, check.

Getting rid of minority face, check!

This is the story of Charley’s Grilled Subs. As the list above suggests, they’re doing just fine for themselves. So when the company decided to tell its history, it did what any self loather would do: changed the face of the owner from this:

To this guy:

Click on the link to the Charley’s website above and you’ll see that in the history section of the site, they tell the story of Charley’s rise to success though the hazely and rounded eyes of the green shirted gent above.  Nevermind Charley Shin’s actual story, which you can find here.

Charley has obviously seen great success, but now, he’s found the greatest success of all: shedding that exterior and letting the creme of his Twinkieness shine through.

Finally realizing the final part of the American dream, check!